Marketplace performance report β€” AADOPS Guide@endsection AADOPS
Guide β€Ί Reports β€Ί Marketplace performance report

Marketplace performance report

How to use the COMPLIED marketplace report to track your listing performance, order volume, and revenue from B2B sales.

Seller Farmer Producer
Standard plan+ Updated 06 Jun 2026
Before you start
  • Standard plan or above
  • At least one completed marketplace order

What the marketplace report covers

The marketplace performance report shows you how your marketplace business is performing β€” how many listings you have, how many orders you received, how many you fulfilled, your total marketplace revenue, and your reputation score trend over time.

How to access it

Go to Reports β†’ Marketplace performance. Select your date range.

Key metrics

Active listings β€” how many of your listings are currently published and visible to buyers.

Total orders received β€” all orders placed on your listings in the period.

Order acceptance rate β€” the percentage of orders you confirmed vs declined or allowed to expire. A healthy rate is above 90%.

Order completion rate β€” the percentage of confirmed orders that were successfully delivered and completed. A healthy rate is above 95%.

Total marketplace revenue β€” gross value of all completed marketplace orders.

Commission paid β€” total AADOPS commission deducted from completed orders.

Net marketplace revenue β€” revenue after commission deduction.

Average order value β€” useful for understanding whether your marketplace orders are growing in size over time.

Reputation score trend β€” your score over the selected period, showing improvement or decline.

Tip: If your order acceptance rate is below 90%, review why you are declining orders. If it is stock availability β€” list only what you can consistently fulfil. If it is pricing β€” review your listed prices against your current cost prices. Declining orders you cannot fulfil is correct; declining orders you could have fulfilled is lost revenue.
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β†’ Sales and revenue report β†’ Inventory valuation report β†’ Purchase report β†’ Production efficiency report